Global Networking Forum: Does everyone really love space activities?: How communications and storytelling play a crucial role in gaining policy changes, funding support, and workforce development

Space-based Earth observations can play a key role in addressing global challenges such as climate change, biodiversity loss, disasters, and other socioeconomic and environmental issues through their ability to capture data over a range of spatial, spectral, and temporal resolutions. But how do the public, policymakers, and other stakeholders truly understand the value of Earth observation and other space data and assets to address problems on Earth? What can the space community do to increase awareness and engagement around technology adoption? This session featured a variety of communications and space experts to discuss outreach and community understanding of how space assets and data serve as a tool for action. It also explored challenges to communication and how these problems might be overcome.

Moderator: Ian CHRISTENSEN, Director of Private Sector Programs, Secure World Foundation

Speakers:

• Ksenia OZKOK, Founder of Re.Brand Academy

• Sergey STANOKIN, Head of BBC Global News Commercial Representatives in Eurasia

• Remco TIMMERMANS, Content Marketer and Social Media Specialist for Space, SpaceSide

• Lei WU, Producer and Senior Space Correspondent, CGTN

• Camille BERGIN, Sr Business Development Manager at Vast & social media influencer @TheGalacticGal

More information about this event can be found here. For more information about the event, please contact SWF Director of Space Applications Programs Krystal Azelton.